These days, mobile optimization is becoming progressively trendy. Do you know that about 20% of all worldwide web traffic came through mobile devices and will continue to grow in 2016? So if businesses and individual who don’t want to lose their piece of the pie, then it’s the right time to step into the mobile world. Today, organizations and companies cannot think of not being online.

Also, the needs of responsive or mobile websites have been increasing with a large number of people using the various types of gadgets. Nowadays, the greatest challenge for the businesses is to choose between mobile website development and responsive website design. So, they must understand if they need to have a mobile application or  a responsive website.

What Is A Mobile Website And A Responsive Website
Responsive website can be used across many devices. Viewers will be able to get all the features as well as find it very easy to navigate at any time, anywhere, whether they are accessing the website on the desktop, on the smart phone or on a tablet. A mobile website is designed particularly for mobile devices and considering all the opportunities and limitations of the platform. You must keep in mind the small screen size, limited, connection speed (2G/3G) or interaction methods (touch) while developing a mobile website. As there are a bunch of mobile phones with different screen sizes and interaction types, then it is impossible to develop a website per device type. So your mobile website has to be a bit more responsive to fit every mobile screen.

Why mobile website
The businesses and organizations can have enhanced user experience as well as they have satisfied customer base with mobile optimized websites. They would unquestionably have a better conversion rate of the potential customers changing to the real customers. Also, they can have better download speeds so their viewers do not have to wait to get the sites and have gratifying experience with browsing. In addition, your business will have the plus point over the competitors if the business site is optimized to be used on mobile devices and surely they are ore flexible and cheaper than having a mobile app.

The Pros Of The Mobile Website

User Experience (UX): You have a website that is optimized for mobile devices, and considering all advantages and limitations of the platform, so you have a great base to make a nice and usable User experience

Speed: Your business site will load faster on mobile devices.

Instantly Accessible: It is not an  additional benefits over responsive websites, but plays its role compared to native applications, where people have to pass through download and installation processes.

Cost: Making a mobile website is  less expensive in comparison to responsive web design, but still you can get a  reasonable price for the value.

There are certain issues that need to be answered when the decision between the responsive & mobile has to be taken. The factors to consider  include  cost, time frame of the project, approach of design, performance and  the maintenance issue.